斯巴达广告俱乐部占领纽约

Earlier this semester, Professor 约翰Delacruz and 17 菠菜网lol正规平台 students were able to fit in a visit to New York City on a trip organized by the Spartan 广告 Club. 的 club takes a trip every year, typically lasting 5 days in length. 纽约市是 undeniably a media hotspot, making it the perfect location for learning the industry 的广告. 的 group spent their days visiting agencies and their evenings enjoying the city’s tourism, with stops at galleries and exhibitions such as "Vida Americana: Mexican Muralists Remake American Art" at the Whitney.

This year they were able to make stops at 5 different agencies, with each offering something new to be experienced: FCB Health, 的 Working Assembly, Havas Health & 你，TBWA和万熠传媒. It was a priority to visit a variety of agencies in order to allow students to get a feel for the diversity of the industry.

Students saw it all from a startup with a dozen employees to global agencies occupying 曼哈顿有很多房产. This ensured the full range of the advertising industry 包括在旅行中吗. One of the most memorable moments of the trip, according to Delacruz, happened when the group spent time at Havas Health & 你. 学生们 were allowed on the production level, which gave them an incredible firsthand look at the development of everything from virtual reality to print.

Aside from an incredible traveling opportunity, this trip was an extraordinary chance for students to network with recruiters, both in person and on LinkedIn. 说话 with media professionals face-to-face offers a more personal and memorable way of 建立连接. Notably, the students were able to meet with a recruiter 在福特汉姆大学.

的 feedback I get most invariably is "now I know what I want to do with my life."

——教授. 约翰Delacruz

Tony Wong，广告俱乐部主席

• What did you learn as a student entering the field?

  • As a student about to graduate and enter the ad industry, I learned that advertising is a very small and competitive industry and it’s very important to maintain a good 声誉. As an aspiring art director, I learned that being able to collaborate and think differently so that I can be different from other candidates.

• What was the most memorable moment of the trip for you?

  • 的 most memorable moment of the trip for me was definitely getting to meet and speak with all the advertising professionals at each and every ad agency. 我能够 talk to them and ask them questions that I would not be able to ask in school.

• What surprised you during your visits to the ad agencies?

  • 访问ing ad agencies is a lot of fun and insightful, but something that is surprising is that each and every ad agency that I’ve visited has a different atmosphere and personality and it’s different for each 一个.

Andrea Perez，广告俱乐部董事会成员

• What did you learn as a student entering the field?

  • One of the most important things for any student to consider when entering any field is the way we are able to communicate our strengths. 我觉得那是 every recruiter that we talked to put heavy emphasis on. 他们会看到数百份简历 a day and it stands out when some一个 can explain their strengths in a clear way.

• What was the most memorable moment of the trip for you?

  • Something that was really memorable was having conversations with people after going on a tour and having them talk about how they didn’t know there was so much more to 广告比他们想象的要多. Or once they got a better understanding of what a position was, realizing that it was something they were really interested in and 想要追求.